Apple And Its Customer Product Service Marketing Essay

Apple And Its Customer Product Service Marketing Essay Introduction Strategic management involves the analysing of organizational tactics and factors that may contribute to results or performance. In view of achieving this, organizational culture must be looked at as it greatly forms the base of establishing good strategic management. In this essay, we will find out what defines organizational culture and its importance, its impact on strategic management, how the public views the culture and how the culture has affected its strategic decisions, choices, options, etc. We will also discuss about some successful companies and organizations to showcase their organizational culture to see how it has worked for them. Organizational Culture Oxford dictionary distinctly states that organisation is, â€Å"an organized group of people with a particular purpose, such as a business or government department.† (Oxford 2012) Culture on the other hand is, â€Å"the ideas, customs, and social behaviour of a particular people or society.† (Oxford 2012) Organizational culture is then therefore essentially based on shared attitudes, beliefs, customs or written and unwritten rules which the organization has developed over time and that have worked well enough to be considered valid. Factors of organizational culture that will be discussed are the company’s structure, decision making empowerment, the company’s hierarchy and employee commitment towards company goals. Depending on how these factors are effectively diffused through the company, the productivity and performance of the company will be affected directly as these factors serve as guidelines for customer care, safety, product quality, etc. They may also extend to marketing and advertising practices and to new innovations. Apple and its customer/product service To help us understand better, we will now look at a company which has an outstanding organizational culture in its customer/product service. Apple is a company that is very user/customer orie nted. When someone buys an apple product be it a MacBook or an iPod, they are guaranteed excellent customer/product service after they make their purchase. A standard warranty of at least one year is issued upon purchase and its offer is that the entire product can be sent for a ‘one-for-one’ exchange if the product is found to be faulty (Apple 2012). â€Å"A guarantee is not only an assurance that things will go right – it’s a promise that you will make things right if they ever do go wrong† (Kaufman 2012, p.168).Aside from the mandatory warranty on all products, all Apple products are able to be linked up online via iTunes for many updates and product software upgrades (Apple 2012). This culture of having the products constantly up to date even after purchase is a critical one which makes Apple stand out by keeping users constantly updated to the newest trends in IT and enables the user to accessibly and efficiently receive updates and upgrades fr om the internet. Denove and Power IV (2007, p.200) state to â€Å"Reach out to your customers and don’t wait for them to contact you. Smart companies proactively create and sustain a steady line of communications with customers.† This maintains the relationship that Apple has with the customer not only through the purchase of the product but throughout the customer’s entire usage of the product. Also, product servicing centres are available in several areas and are known as Epi Centres. At these places, any Apple product can be sent for servicing, warranty exchanges or troubleshooting, depending on the problem.

Fiscal and Monetary Policy Essay Example | Topics and Well Written Essays - 1250 words

Fiscal and Monetary Policy - Essay Example From the study it is clear that  in the United States, moreover, the existing mandate to the Federal Reserve Board emanating from Congress is for the former to promulgate fiscal policy decisions that will push employment numbers to the maximum as well as achieve stability in prices of goods and services.As the paper highlights  separate from this general two-component mandate, however, the US Central Bank has autonomy with regard to the operational aspects of achieving those mandates, and that means that the US Federal Reserve Board has the independence to chart monetary policy without intervention from the US Congress. In contrast, when one talks about fiscal policy, one talks about things that relate to the way government raises revenues through taxation, in order to finance its activities in terms of government expenditures.  As the name implies monetary policy refers to the policy, as controlled bank, pertaining to the amount of money in circulation in the economy. The mech anisms of control of the monetary supply, or the effecting of monetary policy include tweaking interest rates for loans, as well as tweaking monetary reserve requirements for banks. The end result is that the central bank can calibrate the amount of money n circulation by controlling these monetary policy levers.  In times of recession, mostly, the central bank will try to lower interest rates to spur borrowing and also relax controls on money to increase the overall supply of money in the economy.

Assignment Essay Example | Topics and Well Written Essays - 750 words - 2

Assignment - Essay Example In the past, defining what equality is and should be became a contributory factor of the Revolutionary War. In the years prior to the war, the only social structure and governmental administration ideologies were those brought with them from Britain. In Britain, it was status and wealth that indicated if a citizen was qualified for equality.(Van Til 1) In other words, equality did not apply to everyone within the society only to a specific elite group. However, the American colonists were far from British life, in the colonies life was different and, often, harsh. These struggles like Indian attacks, hunger, and diseases were experienced universally by the rich and poor alike. Slowly but surely colony life and the philosophical concepts of â€Å"enlightenment† thinkers, gave people the idea that â€Å"equality† could and should not be something bestowed or earned, but something that should be a principle right.(Van Til 1) When Thomas Jefferson wrote that â€Å"all men are created equal,† it sparked the fires of change, particularly, among those that, generally, were not offered equality within society. Anti-salve supporters spoke out that it was absolutely hypocritical to speak of equality of all men, while owning and profiting from the slave trade.(Foner 4-5) Women were encouraged by the changing perceptions of equality to speak out and be more active. The Native Americans, would not benefit from this changing times, in fact, they would suffer greatly. Even as the colonists fought for the right to freedom and individual equality in the New World, the Native Americans would, sadly, lose all hope of equality, freedoms, and rights to ancestral lands. It is easy to see that in these turbulent and changing times that finding the definition of equality that was inclusive, concise, and agreeable to all, was no easy task. The Revolutionary War itself was, both, a revolt against the British rule, but, also, a civil war among colonists who did not s hare the same views on the impending rebellion.(Nash) Loyalists, those faithful to the British Crown and the Patriots, those colonists that sought to make America a new nation all of its own, were forced to stand against each other. Even the slaves found themselves on opposing sides of the war. The British gained their allegiance by offering to â€Å"free:† the slaves that would fight for them against the colonists; the colonists.. Ultimately, we know the war’s imminent outcome. The colonies prevailed and the United States was born independent from Britain. The new philosophies of American would see the abandonment of previous British traditions and social norms. By 1800, the practices of â€Å"indentured servitude† and â€Å"apprenticeships† had nearly disappeared all together. The freedoms and equalities of white men increased. The aristocratic structure of society was dismissed and, for the first time, men of all levels and stations were represented in politics; by the 1780s the majority of white males were qualified to vote.(Foner 1-2) The founding fathers did not know what impact the philosophy of equality would have on the new nation. In truth, they believed in equality of â€Å"conditioning,† not in â€Å"opportunities.† Simply meaning, all men should be treated equally, allowing for basic courtesies, dignities, and respects; they were not necessarily referring